Nic and Big J of the Boise, Idaho radio station 100.3 The X Rocks conducted an interview with Swedish metallers AVATAR at this year's Rock On The Range festival, which was held May 16-18 at the Columbus Crew Stadium in Columbus, Ohio. You can now watch the chat below.
AVATAR's new album, "Hail The Apocalypse", sold around 3,500 copies in the United States in its first week of release to debut at position No. 97 on The Billboard 200 chart. Released in North America on May 13 via eOne Music, the CD was recorded in Karma Sound Studios, Bang Saray, Thailand, mixed by Jay Ruston (STONE SOUR, ANTHRAX, STEEL PANTHER) and mastered by Paul Logus (VOLBEAT, CLUTCH, KILLSWITCH ENGAGE).
AVATAR is described by many as a perfect mix between RAMMSTEIN, ALICE COOPER and SYSTEM OF A DOWN — something the band has now developed further with the video for "Hail The Apocalypse".
The visually stimulating "Hail The Apocalypse" album cover can be seen below. It vividly depicts the band steering their ship through a storm on the open sea with the apocalypse happening all around them. They're facing it, riding the waves and taking on whatever comes their way. To the band, it symbolizes the time in the darkness that made these songs.
AVATAR vocalist Johannes Eckerström comments on the "Hail The Apocalypse" video, which can be seen below: "This is our best video to date. I play your friendly neighborhood doomsday prophet. You get to follow me facing the unbelievers and their reactions when chaos ensues. Good times all around and we are using some really amazing special effects to blow up the planet. Oh, and it's done like a silent movie."
AVATAR gained much attention when it comes to its creativity in videos, which are always produced by the bandmembers themselves.
"Bloody Angel" video:
"Hail The Apocalypse" (song) video: