CADILLAC Sales Soar with LED ZEPPELIN
Since Cadillac hooked up with LED ZEPPELIN early last year as part of a marketing campaign called "Break Through", the sales of Cadillac cars rose 16 percent, according to Cadillac advertising director Kim Kosak. In addition, prior to kicking off its ZEPPELIN-backed ad campaign at the 2002 Superbowl, Cadillac ranked third in advertising recall among luxury brands. "We're now No. 1," supplanting Lexus and Mercedes, said Kosak.
LED ZEPPELIN raised eyebrows in late 2001 by licensing "Rock And Roll" to Cadillac for a TV commercial campaign for a reportedly "ridiculous" amount of money. It marked the first time that the group entered the ad game and prompted the usual cries of "sellout" from fans.
However, former ZEP frontman Robert Plant said at the time that he found nothing wrong with using the 31-year-old song in this manner. "I think that's appropriate," he said. "I don't know how people view it, but as far as a young generation goes, if you hear that music in as many possible places as you can outside of the normal home for it, then it can only be a good thing."
To comment on a
story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of
does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details.
reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).