GUNS N' ROSES Hunts UK Agency To Push Long-Awaited Album
UK's MarketingWeek.co.uk reports that GUNS N' ROSES is seeking an advertising agency to promote its long-awaited next album in a major break from music industry tradition.
Sources suggest that Universal Music has already contacted several London advertising hotshops to launch a marketing communications program ahead of the global release of "Chinese Democracy" on November 25.
The move is the latest in a string of new initiatives by the music industry to encourage people to continue buying music, particularly albums, rather than illegally downloading or just buying singles for 79p.
Read more from MarketingWeek.co.uk.
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