Winogradsky/Sobel has announced the signing of California rockers WARRANT. The company will be seeking strategic film, TV and commercial placements for the band, and will contribute additional digital marketing strategy, all as part of the company’s approach to artist development.
Winogradsky/Sobel is a unique music services company that offers the combined expertise of nationally-recognized attorneys Steve Winogradsky and Ron Sobel, together with the proven track record of a highly-experienced artist development, music publishing/administration, and clearance and licensing team. With years of traditional and New Media legal and business affairs experience, the Winogradsky/Sobel team has represented artists, composers, and production companies for television, film, DVD’s, Internet, video games, and commercial advertising campaigns. Winogradsky/Sobel has also provided consulting and strategic design of emerging business models and social media opportunities.
The Winogradsky/Sobel creative team has placed more than 200 songs in recent television, film, and advertising productions, and has developed the artist-driven "Win/So Music Library".
In 2009, WARRANT's classic song "Cherry Pie" was featured in a TV commercial for Arby's, a fast-food restaurant chain in the United States and Canada that is a wholly owned subsidiary of Wendy's/Arby's Group, Inc. Watch the commercial below.
WARRANT's new album, "Rockaholic", was released in North America on May 17, 2011 via Frontiers Records. At the helm of the CD was mega-producer Keith Olsen (OZZY OSBOURNE, WHITESNAKE, SCORPIONS), with the mixing duties having been handled by Pat Regan (KISS, DEEP PURPLE, TED NUGENT).